Interview with Aaron Belyea (Alphabet Arm Design)

Interviews | Sunday, June 29th, 2008

Alphabet Arm Logo
Aaron Belyea - Owner / Senior Designer

What got you into designing?
By default, actually. I played in a number of bands and ended up doing logos, flyers, and merch for fun. Friends and other bands we played with started asking me to design for them. I hadn’t really even thought of design as a career up until that point. Ironically enough, I had been collecting old clip art books, archival catalogs, type specimens and shooting photographs for years. All which seemed to integrate effortlessly into my early work. 

What was your first photo editing program?
I believe it was Photoshop 2. 

Describe your style.
I would like to think it’s somewhat diverse. I certainly respond to simple and bold solutions that have an underlying hint of complexity. Our client base is incredibly varied. I really value that over the course of a day we’ll work on super clean, sophisticated marketing material,  then switch gears and hand render type or distress elements for a messy, tactile CD package. As designers, it really keeps us from getting complacent or bored.

How would you describe running a design firm?
Amazing, challenging, fun, frustrating, but extremely gratifying. I really enjoy overseeing + art directing a bunch of really talented cats.

What are some of your favorite bands?
Yikes, that’s a tough one…Elvis Costello, Pixies, The Shins, Lee Morgan, Mr. Lif, Doves, Bad Brains, The Zombies + French Kicks.

Any advice for an upcoming designers who are interested in running there own design firm?
Think very carefully before hand. Have a solid understanding of payroll taxes. Order coffee in bulk. Make sure that you have a loyal client base before you open the doors.

What has been your favorite piece of artwork that you designed?
Wow, that’s even harder than the favorite band question. I did this mixed media piece for a design installation that I do love dearly. Part rust, part vinyl, part tin, part spray paint, part sweat.
Favorite Art 

How did you come up with the name ‘Alphabet Arm’?
Before I was a designer I had a love for type and had an alphabet tattooed around my arm. I quickly had the nickname “Alphabet Arm” which became my design moniker. 

How did you start up Alphabet Arm? Was it started by a group of friends?
I launched it as a solo designer in November of 2001. I ran the studio solo for a couple of years and got a handle on the business end, then slowly started adding designers. At the moment, we are a four designer studio with one bad ass intern.

What is your office like?
It is in a renovated brick and mortar warehouse with all the modern amenities of a new building. We have a lot of artwork on the walls. Two of my favorite installations are the noted “T-shirt Wall” (framed samples of shirts we have designed) and “The Logo  Wall” (12′ x 30′ wall with a sampling of logos applied as vinyl cuts). The vibe is very professional, but relaxed. It is a large open space and we spend a great deal of time telling jokes, screwing around, attempting to make each other laugh. If we weren’t such highly productive designers, I’m afraid not much would get done. Dress code: t-shirts and sneakers.
Alphabet Arm Studio

What helps you get inspiration for new designs/projects?
Everything? Pop culture, music, design heroes, poorly executed design examples, my designers themselves, and coffee.

What would your thoughts be for designing buttons? Any tips?
Try to come up with something that is not obvious or hasn’t been done a million times. Think about scale, think about the message, and think about it in terms of something you would want to wear yourself.

Any words of encouragement for new and upcoming designers?
Build a killer portfolio. Seriously, do as much work as you can even if you have to give it away until you have a respectable collection of work. Study the masters (Reid Miles, Art Chantry, Saul Bass), define your style, and practice, practice, practice.

Thanks for your time Aaron!
Be sure to check out his design firm Alphabet Arm Design

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Be sure to buy a button pack at bigcartel.com/product/button-pack

ABC Button Packs

PureButtons & Ice Cream Man

Button Packaging, Client Showcase | Tuesday, June 24th, 2008

We recently started working with Matt Allen, who is the mastermind behind Ice Cream Man. I’d love to go into detail about the history of Ice Cream Man, but it’s best left for Matt to do so. Check out his press release here. What a clever idea! 

For more information, please check out the Ice Cream Man website. We donated 10,000+ single button packs to help get the Ice Cream Man name out. We’ll be supplying his entire tour with button packs! Below I’ve posted a few photos of our custom button packaging in action!

Ice Cream Man in Action

Ice Cream Man

Ice Cream Man
All Photos Courtsey of Ice Cream Man.com

Free give away offer!

Client Showcase | Monday, June 23rd, 2008

I just thought I’d showcase a couple of our most recent “Free Button Campaign” offers. Right now we are currently giving away 25 free custom 1 inch buttons to anyone who links to PureButtons. If this is something you might be interested please send an email to: info@purebuttons.com with your artwork, mailing address and link. More information can be obtained from our previous blog post.

We hope you enjoy this free offer and we look forward to working with you!

Custom Buttons

Where can I get PureButtons quality merchandise?

PureButtons News | Sunday, June 22nd, 2008

Unfortunately, PureButtons does not offer other custom merchandise. Due to a limited amount of space, we can’t expand into producing anything other than buttons. We do, however, work extremely close with several large merchandise companies and would be happy to tell you all about them. Here are few we highly recommend:

Jakprints
www.jakprints.com

Jakprints is one of our closest custom merchandise affiliates. We have been working with them since PureButtons was open back in 2005. They are a very reliable company and are great for the concerned citizen. All of there stuff is sweatshop free and they use an all natural soy and vegetable based ink. They also print on all recycled paper. Don’t let that fool you, though, their work and turnaround is great.

JakPrints offers the following Merchandise:
Apparel Printing,  Sticker Printing, Embroidery, Offset (full color) and may even work with you on other custom projects!

Check out JakPrints services page to find out all the options you can do. 
 

 
Raw Talent Inc
www.rawtalentinc.com

Raw Talent is a very successful retail apparel shop. Not only were they named “one to watch”, but as well as a “Top-Volume Screen Printer” by Impressions Magazine in 2007. These guys are the real deal when it comes to printing and I would highly recommend anyone looking for a professional service to check them out. They are creative, innovative and they know how to please a customer.

Raw Talent offers the following Merchandise:
Apparel Printing & Embroidery 

Check Raw Talent out to find more information.

11:11 AM on Warped Tour

Button Packaging, Client Showcase | Thursday, June 19th, 2008

11:11 a.m. is a charity that PureButtons has sponsored for a few years now. Every year Purebuttons will donate a large batch of buttons for 11:11 a.m. to give out during the entire warped tour. They are a rapidly growing charity and they have a very big approach. All of their profits go towards the Pediatric Cancer Research Foundation (http://www.pcrf-kids.com). Check out their website, make a donation and look out for them during Warped Tour!
11:11AM Buttons

Photo Courtesy of 11:11AM

The packs shown above are being sold for $1.00 at the 11:11 a.m. Warped Tour tent. All proceeds will be benefiting the Pediatric Cancer Research Foundation. visit their website www.1111am.com

Recent Button Pack Orders

Button Packaging, Client Showcase | Wednesday, June 18th, 2008

I just thought I’d showcase some of our recent button packaging orders. So far the response has been great, keep up the unique designs! Stay tuned for actual photos. For more information about our custom button packaging check out our button packaging page.

Recent Button Packaging Orders

Alphabet Arm Zipper Pulls

Client Showcase, PureButtons News, Zipper Pulls | Tuesday, June 17th, 2008

Below you’ll see a sneak peak of our new Zipper Pull Buttons designed by Alphabet Arm. Looking for something unique to bring to your merch area? These are it! If you’d like to purchase the set below, please click here . These hot items are only going for $2.50 for all 6, what a steal! Our custom zipper pulls will be available to order on our website shortly. Check back frequently to view a new post with a discount code once these are live.

Zipper Pulls

Photo Courtesy of Alphabet Arm Design

Interview with Jeff Finley (GoMedia)

Interviews | Tuesday, June 17th, 2008

Jeff Finley Header
I’ve known Jeff for about 2 years now. I met Jeff through my friends over at Jakprints. GoMedia was currently designing some of Jakprints promotional material. After one glance I was hooked! I immediately started to ponder up promotional ideas for PureButtons. As my brain was racing with ideas I decided to contact GoMedia. Within a few hours I had a response from Jeff Finley. Since this point on I’ve sent Jeff numerous design projects. 

You can check Jeff out here:
http://www.gomedia.us / www.jefffinley.org / www.gomedia.us/arsenal and www.gomediazine.com

Here is my interview with Jeff Finley

How long have you been with GoMedia and is it true you are part owner?
I freelanced with Go Media in 2005 on a couple projects, but I didn’t start full time until January 2006.  And yes, I’m one of three owners.

Where did you go to school?
I went to The Art Institute of Pittsburgh.
 
How did the idea of the GoMedia Arsenal come about? I see it’s really taking off.
We had always tossed around the idea of selling stock artwork.  One of our designers Dave decided to make it happen.  He basically started the project officially and we all worked as a team to create it.  We planned to release 1 set of 7 different themed packs and see what would happen.  The first day we sold 10 packs!  We saw that the market was there, so we just kept it up!
 
Have you encountered people “stealing” your work and passing it off as their own?
All the time.  Especially with the Arsenal.  Some people are even selling Arsenal stuff illegally on legitimate stock photo websites.  We can’t believe what people will do sometimes.  It’s a chore to keep up with it all.  It’s not as common for someone to steal our actual commissioned artwork, but it does happen.
 
Do you find it flattering?
At first yeah, but after awhile it gets really irritating.
 
Who are some other artists you look up to?
When I first got started, I was inspired by Derek Hess, Rob Dobi, and Angryblue.  Those three are still going strong today.  My current inspirations are Horsebites, John Dyer Baizley, Dan Mumford, Florian Bertmer, and Aaron Horkey.  
 
What would your thoughts be for designing buttons? Any tips?
Well, since they’re fairly small, they’ve gotta be readable from a distance.  You can’t really get a whole lot of detail in there, so it’s important to keep that in mind.  Make sure you always use the templates!  That saves the manufacturer a lot of time!
 
What has been your favorite piece of artwork you’ve ever designed?
It changes all the time.  I’m usually in love with my most recent piece.  However, I’m still really fond of the shirt I did for Paint the Stars.  
White Skulls Tee - By: Jeff Finley
Bold is Beautiful Tee - By: Jeff Finley
What motivates you to come up with new exciting designs?
A number of things.  One is to continue to impress myself, my clients, and my fans.  I put pressure on myself to get better all the time.  Two, the idea that the work I do can potentially be seen by lots of people.  And for three, the possibility of getting more work as a result.   All of that keeps me inspired to create exciting work.
 
Any words of encouragement for new and upcoming designers?
Don’t get discouraged and keep practicing.  It will take years to develop a style that you can call your own.  Take it one client at a time and always try to do your best work.  Continue to exapand your skillset and learn some web skills.  In order to stand out, you have to either a) do one thing better than everyone else, or b) do something different than everyone else.  And don’t undersell yourself.  Don’t let clients take advantage of you.  And Google is your friend, if you don’t know how to do something, just look it up.  Be a self starter, don’t wait for people to hand you things.  Go out and get it.    

Be sure to check out GoMedia 

 

 

 

Thanks Jeff for your time! 

Need a burst of creativity?

PureButtons News | Monday, June 16th, 2008

We all get a bit of design fever, but sometimes we need a bit of help to get our design ideas 
flowing. We’ve been working with GoMedia for a couple years now and I feel that the new Vector Packs that they offer are a great way to help spark the creative process. Check them out here: 

 

Free Buttons for Everyone!

PureButtons News | Monday, June 16th, 2008

We are now offering 25 free buttons to everyone!!!!
 

You may be asking yourself, “What do I need to do to receive 25 free buttons?” Well, the answer is simple! First, go here: PureButtons Affiliate and copy one of our links and paste it into your website, myspace, facebook, blog, or any other type of web domain.
 
The second step is to email us: Info@purebuttons.com with your link that tells us where you put our link/banner. Also, please send us your image (go here to download our 1″ template) and mailing address.

Once you do that you’re all set! You will get a conformation email from us when they ship with a tracking number. The final step is to wait a few days for your buttons to arrive then send us a photo for us to post on our Flickr page! The more creative, the better!