Bricks and Minifigs

Bricks & Minifigs is the largest LEGO® reseller of its kind. Since the first store opened in 2010, the franchise has grown to over 130 locations and specializes in buying, selling and trading both new and used LEGO® sets, minifigures and bulk bricks. The company's mission is rooted in the "Three R's": Rebuild, Reuse and Reimagine, encouraging customers to give pre‑loved bricks a new life.

The Bricks & Minifigs Richmond, Virginia franchise exemplifies this ethos. The family‑owned shop joined the franchise in 2022 and prides itself on being a playground for anyone young at heart. While several Bricks & Minifigs franchises around the country order customized products from us, Bricks & Minifigs RVA stands apart from the rest, placing several reorders of their custom holographic stickers and flex magnets in recent months.

We spoke with the shop co-owners Paul and Carrie Indelicato about their love of all things LEGO, how our custom stickers and magnets have helped them promote their business, and one surprising local connection...

When asked about their fondest LEGO memory, Indelicato recalls being gifted a large red suitcase filled with loose bricks and minifigures. Coming from a big family, the hand‑me‑down treasure "was probably more LEGO than I ever had before" and fueled endless imagination. Castle and Space themes became favorites as the LEGOs were reconstructed and reimagined. This early exposure to unlimited possibilities for play was the core memory guiding them down the path to operating two Bricks and Minifigs locations; now helping other families pass along their collections to new builders.

"We hand out stickers like candy at Halloween"

"Stickers are fun, and kids love getting them. Recently we added and started selling magnets... we see them all the time on cars, laptops and phones now."

A big part of Bricks & Minifigs' marketing strategy involves freebies and collectibles. At birthday events and every day in the store, Richmond's team hands out die cut holographic stickers. These eye‑catching logo stickers are printed on high‑quality holographic material and coated with a glossy, UV‑resistant finish. Computer‑guided blades cut each sticker to the exact shape of the store's blue and yellow LEGO brick-shaped logo.

Stickers aren't just given away to never be seen again; they become mini billboards. By featuring the shop's branding on customers' water bottles, laptops and car windows, the store reinforces its presence around town. As customers requested more, die cut magnets of the store's logo joined the lineup and quickly became popular.

Like every Bricks & Minifigs location, the Richmond store is built around a buy/sell/trade model. Visitors can bring in LEGO sets, minifigures or bulk bricks for evaluation; the team then discusses valuation based on condition, demand and completeness. Customers can choose to receive cash or store credit to purchase that elusive item they've always wanted. The shop aims to offer the largest selection of sets, minifigures and bricks in Richmond, making it a destination for both casual fans and serious collectors.

The owners enjoy the stories that come with each collection. Many sellers are parents clearing out their adult children's childhood bricks. Hearing about how families played together and preserved their sets is a highlight; staff members are grateful that people choose to sell to them and strive to honor those memories.

Inventory changes daily, which keeps the experience fresh and rewards repeat visits. On any given week, visitors might find surprises like vintage Boeing sets, motorized Technic builds or rare minifigures. While the store occasionally gets surprised by what walks in, it's the human element that matters most. The owners say that they love listening to the stories behind the bricks and value the relationships they build with sellers and buyers alike.

The Richmond store owners weren't always "sticker people." They tried various sticker printers before finding Pure Buttons. When they discovered that we operate out of Brunswick, OH the partnership felt personal because before moving to Virginia, they lived only a few minutes away from our facility!

As small business owners themselves, they appreciate supporting another community‑oriented company. The combination of quality products, proximity to their former home and Pure Buttons' commitment to small businesses sealed the deal. 🙌

With Bricks & Minifigs opening new stores across North America at a rapid pace, we asked the Richmond owners whether other franchisees should invest in logo stickers. Their answer was an enthusiastic yes! "Stickers are one of the most fun ways to spread awareness... it is an inexpensive way to reach a lot of people," they explained.

When a sticker is clever and shareable, it becomes a conversation starter and a keepsake. For new locations hoping to build buzz quickly, die cut holographic stickers and magnets offer a low‑cost, high‑impact marketing tool.

If you're looking for ideas to promote your local franchise, you found the right place. Our catalog of customizable promotional products have extremely low minimums and pricing, making ordering high-quality marketing materials affordable and easy. Our products are absolutely created for resale, but with our bulk volume discounts, they're priced for painless giveaways.

For those in charge of a national brand with many locations, fear not. We routinely dropship customized merchandise to franchise locations across the country for a wide variety of retail-oriented customers. We can handle unique requests like special tagging and package routing with no hassles.

Whether you're in charge of marketing efforts for a major chain or a single retail store, Pure Buttons has the promotional products and pricing you need to run an effective marketing strategy that rewards and delights your customers.