Our original glossy finish is great for most uses, but if you're looking for something different, try our soft-touch matte finish! It gives the appearance of almost no finish, but softens your colors a bit, and your button face will be soft to the touch. Colors are lightened by this finish, especially dark colors, and color saturation is slightly reduced by this finish. Our soft-touch matte finish is great for earthy or gentle designs. Remove the glossy flash and opt for something closer to a 'raw' look with this new custom merch finish option.