Customer: Card Kingdom
Website: cardkingdom.com
Customer: LoadingReadyRun
Website: loadingreadyrun.com
Youtube: youtube.com/loadingreadyrun
Youtube: youtube.com/@LRRMTG
Twitch: twitch.tv/loadingreadyrun
CardKingdom.com is a well-known online marketplace for the trading card game Magic: The Gathering, which has been serving gaming enthusiasts for over 25 years. They sell a wide catalog of individual cards, gaming accessories, and sealed product for collectors who prefer the thrill of cracking packs. Over the years Card Kingdom has chosen Pure Buttons pinback buttons for a variety of promotional and marketing efforts, but most famously via their sponsorship of the LoadingReadyRun LRRMTG YouTube channel.
LoadingReadyRun aka LRR or LRRMTG is a collective of YouTube and Twitch content creators dedicated to humor, commentary and gameplay in the Magic: The Gathering community. They have been creating content since 2003 and have a cast of regulars on a wide variety of YouTube shows and Twitch streams. Their most popular content is centered around opening and playing Magic: the Gathering card packs and pre-constructed decks.
Card Kingdom Buttons Inspire & Reward Customers
We spoke with Card Kingdom's Creative Producer Kevin Harland about the history of the LRRMTG button promotion. "Our partnership with Loading Ready Run began in 2016, and in 2017 we collaborated to find a good promotional item that we could include in orders for their fans, something fun that the customer will treasure and want to share as they sit down for a game of Magic."
Fans of the LRRMTG channel can mention the collectible buttons when placing an order at Card Kingdom, and they will receive one of the button pins with the order. Availability may vary, and button designs are constantly changing.
All of the LRRMTG pins are manufactured exclusively as one-inch pinback buttons for a specific reason: "They fit really well into our packaging and barely add any weight/cost to shipping. And (the small size) leaves the customer more room to put that many more buttons on their backpack or jacket!"
"Button, please!"
While the LRR crew plays together they often will catch themselves saying button-worthy phrases, which make their way to these collectable pins for fans of the show to score when they place an order at Card Kingdom. Over the course of time they have amassed a huge collection of limited edition custom buttons.
"Placing an order and adding a comment for a "button, please!" is the only way to get your hands on these buttons - by design. We wanted something that would reward LRR fans that made purchases and encourage them to come back. We rotate into new designs about every month or two - and we rarely do reprints. Last I looked I believe we're on the 97th design? I suspect there's actually been more, and I'm also sure that there are fans out there with backpacks or jackets full of all the buttons."
This method of promotion is not only affordable due to Pure Buttons' low prices, but it rewards engaged fans with a "secret password" so to speak. Making customers feel like they're part of the cool kids club and building trust with a brand is important for all companies to grow a dedicated customer base, so business owners take note! Offering podcast merch like custom buttons is the perfect way to generate buzz within the audiences of your sponsored influencers.
LRRMTG Buttons Engage Fans
LRRMTG's dedicated fan base has even taken to the internet to trade their 1" pinback buttons. Believe it or not, we find that our customers who offer limited edition pinback buttons tend to cultivate engaged communities of fans that gather in places like Facebook, Discord and Reddit to discuss and trade their buttons online. Other button trading groups exist for fans of the buttons we manufacture for Cedar Point theme park and for PAX Convention attendees, to name a few.
"The reaction to this promotion has been incredibly positive for years now! LRR and their fans are some of the most wonderful people I've ever met, and it's evident in all of their interactions with us. From their kindness when we miss inserting a button or happen to have run out temporarily, to the creativity they share in the orders they're placing and the comments they leave. We're so proud of the partnership we've been able to build with LRR and their community. Our operations staff love when we have new designs arrive and they get a sneak peek at what's going to be going out to our customers."
In addition to the button promotion, Card Kingdom rewards customers with a variety of customized promotional merchandise like stickers and custom printed token cards. "We insert custom designed Magic tokens in every order of cards, and also stickers that we design in house. But we have kept buttons special for our partnership with Loading Ready Run. However, we're always looking at new promotional opportunities to give cool moments of delight to our customers when they receive an order."
"...the orders are produced, shipped, and received so fast!"
Finally, Kevin was kind enough to offer insight on what it's been like working with us. "Pure Buttons has always been a delight to work with! We've certainly shopped around over the years to ensure we're getting the best product and deal, and every time we find that the service and buttons we receive from y'all are worlds better than any of the competition. We're often coming down to a tight deadline between identifying buttons running out, getting new designs from LRR, and getting them off to you to print so we can restock and get them back into customers' orders. And every time I am always pleasantly surprised that the orders are produced, shipped, and received so fast! (Sometimes before I can even give our operations staff a heads up - so they get their own surprise of new buttons)."
So what are you waiting for? Engage your customers with an affordable giveaway item: Custom Buttons. And make sure to order them from the king of the button kingdom, Pure Buttons: serving our customers extraordinary buttons for over 20 years.